Gen Z leads moviegoing resurgence, attending 87% of films last year

A new Fandango study reveals Gen Z has become the most active moviegoing demographic, with 87% attending at least one film in the past year. This resurgence is critical as overall box office attendance remains 20% lower than pre-COVID levels. Younger audiences prioritize social engagement and premium experiences, reshaping the future of theatrical releases.

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Summary by Glance · Original reporting by Variety