Variety ·entertainment ·2 hours ago

CBS strikes deal with Byron Allen for profitable late-night programming

CBS has signed a one-year deal with Byron Allen to air 'Comics Unleashed' at 11:35 p.m., ensuring immediate profitability in that slot. Paramount TV Media chairman George Cheeks stated the network is also exploring other late-night programming, emphasizing the need for a new financial model. This transition marks CBS's shift from paying for content to monetizing.

Summary by Glance · Variety

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