Variety
·entertainment
·3 hours ago
Sony Pictures CEO urges theaters to cut 30 minutes of ads
Sony Pictures CEO Tom Rothman urged theater owners at CinemaCon to reduce the 30 minutes of trailers and commercials before movies. He stated that frequent moviegoers now arrive late to avoid the ads, leading to lost promotional opportunities. Rothman emphasized the need for originality in films to ensure the survival of the movie-going experience.
Summary by Glance · Variety
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