WME Sells Sports Agency 160over90 to Publicis in $500 Million-Plus Deal

WME sold its sports marketing agency 160over90 to Publicis Groupe for over $500 million. The deal, subject to regulatory approvals, follows WME's acquisition of 160over90 in 2018 for around $200 million. Publicis aims to enhance its sports services, leveraging WME's talent and projects to create deeper brand connections.

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