Variety
·entertainment
·2 hours ago
Entertainment Marketing Summit spotlights authenticity and free-tier streaming's impact on artists
Variety’s Entertainment Marketing Summit took place in Los Angeles on April 22, featuring insights from leading marketers and creatives. Keynote speaker Oliver Schusser from Apple Music highlighted the detrimental impact of free-tier streaming on artists, while discussions emphasized the importance of authenticity and audience engagement in marketing strategies. Major shifts in the industry are reshaping how brands connect with consumers.
Summary by Glance · Variety
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