Variety · entertainment
Coca-Cola Bets Famous ‘Hilltop’ Jingle Still Has Fizz With Modern Crowds
3 hours ago
Coca-Cola will debut a modernized version of its iconic ‘Hilltop’ jingle during the NCAA March Madness championship game on Monday. The new ad aims to evoke feelings of American unity as the nation prepares for its 250th birthday on July 4. Alex Ames, Coca-Cola's senior director, stated it has the potential to resonate well with audiences.
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