The Guardian Australia
·general
·1 hour ago
UK rum sales hit £1.1 billion, driven by premiumisation trend
Rum sales in the UK reached £1.1 billion by the end of 2023, showcasing a revival in the spirits category. The growing trend of 'premiumisation' is pushing consumers towards high-quality artisanal rums, distancing from poorer quality blends. This renaissance highlights rum's evolution beyond its colonial past into innovative, sustainable production efforts.
Summary by Glance · The Guardian Australia
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