Cinema operators strategize to boost attendance ahead of CinemaCon 2026

Cinema operators are focusing on strategies to improve attendance as Hollywood prepares for CinemaCon. With 113 films set for release in 2026, they emphasize the need for a diverse lineup year-round to draw audiences back. Operators also highlighted challenges like texting during movies and the rising cost of concessions impacting the overall moviegoing experience.

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Summary by Glance · Original reporting by Variety