Variety
·entertainment
·2 hours ago
United States drives 8.7% of global demand for African storytelling content
A study by the Next Narrative Africa Fund reveals that the United States is the largest market for African storytelling content, constituting 8.7% of global demand. The analysis highlights a significant gap in available supply versus audience demand for non-English African stories, indicating growth potential in this sector. Black American women are identified as key consumers of this content.
Summary by Glance · Variety
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