SMH · general
Susan Yara sells Naturium to e.l.f. Beauty for $500 million
2 hours ago
Susan Yara, founder of Naturium, sold her skincare brand to e.l.f. Beauty for approximately $500 million in 2023. With nearly 1 million social media followers, Yara emphasizes self-love as key to beauty, sharing her skincare and makeup essentials. She plans to launch a body and hair fragrance in the U.S. in May with her new brand, Playa.
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