Variety · entertainment
Banijay Entertainment Acquires Global Rights to Indian Fitness Format ‘Battleground’ (EXCLUSIVE)
2 hours ago
Banijay Entertainment acquired global rights to the Indian fitness format ‘Battleground’ on Wednesday. The format, created by Mumbai-based Rusk Media, combines athletic competition with reality drama and achieved over 20 million views during its debut season in India. Banijay expects the show to resonate in the global market, tapping into creator-driven viewership trends.
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Summary by Glance · Original reporting by Variety
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