The Guardian Australia – Sport
·sport
·4 hours ago
Sponsorship revenue for Uefa’s club competitions set to break €1bn barrier
Uefa's sponsorship revenue for club competitions is set to exceed €1 billion next year, reflecting a more than 40% increase. This growth includes significant deals with AB InBev and Pepsi, while ongoing negotiations for a payments provider and technology partner are expected to enhance revenue further. The rise in earnings has raised concerns about competitive balance in European football.
Summary by Glance · The Guardian Australia – Sport
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