SMH · general
AFL's Gather Round projected to generate $113.9 million in 2025
2 hours ago
The AFL began its Gather Round initiative in 2022 to promote Australian Rules football, attracting large crowds and significant economic impact. In 2025, the event is projected to bring in $113.9 million with 30,000 attendees daily in Adelaide. As it enters its fourth year, Gather Round continues to evolve amidst various challenges facing the league.
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