Functional foods market to reach $586 billion despite limited evidence of benefits

Functional foods, expected to reach a $586 billion market by 2030, promise health benefits like improved immune systems and cognitive function. Experts, including NYU's Marion Nestle, caution that evidence supporting these claims is limited, with fewer than 0.1% of such products proven effective in rigorous studies. Consumers are drawn to these foods amid rising health consciousness and changing eating habits.

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