Variety
·entertainment
·2 hours ago
LISTEN: Why Hollywood is Increasingly Leaning on Gaming Platforms to Promote Movies
Hollywood studios are increasingly using gaming platforms like Fortnite and Roblox to promote films, according to Sawhorse Productions co-founder Nic Hill. Nearly all major studio films rated PG-13 or lower now activate on these platforms, with R-rated content following.
Summary by Glance · Variety
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