The Guardian Australia – Business
·business
·4 hours ago
City firms bank on ‘savvy’ advertising campaign to push Brits towards investing
City firms launched a £50 million advertising campaign featuring a CGI squirrel to encourage British savers to invest. The initiative, backed by 20 financial institutions including Barclays and Aviva, aims to counteract the trend of cash savings losing value due to inflation. It targets seven million adults holding over £10,000 in savings, promoting investment alternatives.
Summary by Glance · The Guardian Australia – Business
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