Variety
·entertainment
·2 hours ago
Roku launches Curate to boost ad tracking with first-party consumer data
Roku launched Roku Curate on Monday, providing advertisers with first-party consumer data from retailers like Best Buy and Instacart. This offering aims to enhance tracking of consumer actions following ad exposure, according to Miles Fisher, senior director at Roku. The initiative is designed to create stronger relationships with advertisers amid growing interest in programmatic advertising.
Summary by Glance · Variety
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