Variety
·entertainment
·6 hours ago
Paramount’s New Sales Chief Wants to Break Barriers Between Streaming, Stand-Alone TV
Paramount's newly appointed chief revenue officer Jay Askinasi began meetings this week to reshape advertising approaches between streaming and traditional TV. Askinasi aims to enhance ad sales strategies, offering streaming advertisers prominent placements in shows. Approximately 27% of Paramount’s revenue comes from ad sales, reflecting a critical need to innovate amidst declining traditional TV advertising.
Summary by Glance · Variety
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