The Guardian Australia · general
Is the UK falling out of love with social media?
8 hours ago
Ofcom reported that UK adults' active engagement on social media has declined, with only 49% now posting, sharing, or commenting, down from 61% in 2024. This trend arises from increased passive consumption and fears over past posts affecting future opportunities. Rising concerns about mental health and screen time further contribute to the shift away from active participation.
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