Variety · entertainment
AMC Makes ‘Audacity’ Debut Available on TikTok, in Three-Minute Segments
3 hours ago
AMC launched its new drama ‘The Audacity’ on April 12, targeting a younger audience by releasing 21 three-minute segments on TikTok. Chief marketing officer Kim Granito emphasized the need for a broader approach to engage viewers, stating that promoting the show is now 'a conversation.' Samsung TV Plus will exclusively simulcast the series premiere at 9 PM Eastern.
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