The Age · general

Pepsi drops sponsorship of London music festival headlined by Ye

2 hours ago

Pepsi withdrew its sponsorship of London’s Wireless Festival on Sunday, which was to be headlined by rapper Ye. The decision followed Prime Minister Keir Starmer's expressed concerns over Ye's participation amidst his controversial history. Pepsi's departure raises questions about the festival's future corporate support as anti-Semitism remains a significant issue in Britain.

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