The Guardian Australia
·general
·1 day ago
How a Starbucks marketing stunt spiralled into mass boycotts in South Korea
How a Starbucks marketing stunt spiralled into mass boycotts in South Korea A botched tumbler promotion on the anniversary of a pro-democracy massacre unleashed a boycott, police investigation and political firestorm I t was a PR nightmare: customers smashing Starbucks branded tumblers and mugs as fans deleted loyalty apps and cashed out prepaid balances.
Summary by Glance · The Guardian Australia
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