The Age
·general
·2 hours ago
ACCC sues Woolworths and Coles over alleged misleading pricing practices
The Australian Competition and Consumer Commission sued Woolworths and Coles on April 21, 2026, alleging misleading pricing practices. ACCC claims that in 2021 and 2022, supermarkets created fake discounts by briefly raising prices before discounts. The proceedings highlight concerns over shopper perceptions and could influence future supermarket pricing strategies.
Summary by Glance · The Age
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