Did an airline post accidentally expose the dirty secret of airfare pricing?

Earlier this month, JetBlue faced backlash after a customer alleged a $230 fare increase within a day, prompting claims of surveillance pricing. A JetBlue representative suggested clearing browser data, which was seen as an admission of price manipulation, though the airline later denied using such practices. Consumer protection authorities are investigating personalized pricing in various regions.

Summary by Glance · SMH