Variety ·entertainment ·3 hours ago

Julie Greenwald and Max Lousada launch new label 26.2 with Sony Music

Julie Greenwald and Max Lousada launched a new record label, 26.2, in partnership with Sony Music on Monday. Emphasizing a focus on artistry over distribution, the label aims for a long-term approach with fewer artists. Greenwald previously led Atlantic Records, while Lousada has an extensive background in the music industry, ascending to top positions at Warner Music.

Summary by Glance · Variety

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