Mecca opens new Meccaversity in Melbourne to enhance customer experience

Mecca opened a new "Meccaversity" in Melbourne on December 2025, featuring an auditorium and seminar area to enrich customer experience. The innovative space aims to attract shoppers back to physical stores as retail vacancy rates fall and foot traffic increases by nearly 40 percent year-on-year in Bourke Street Mall. Mecca's focus on experiential retail highlights shifting consumer preferences.

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